Many people who have never experienced the power of a truly great motivational speaker are skeptical of the possibilities the speaker may present.
The skeptics feel that they already understand the topic that the speaker will address; they feel that the keynote speech is just a lot of noise, a waste of time that could be spent networking or in some other pastime.
These people are often surprised withe a truly masterful keynote speaker takes the stage and begins to weave a tapestry of words, drawing the audience into a vision that they may never have imagined before.
According to behavioral psychology, skilled motivational speakers–those who are truly qualified to speak on their chosen subjects–can create a unique connection with their listeners that can overcome resistance that might have hindered lasting change if the listeners had instead read a book or seen the speaker on television.
This connection can lead those who heard the keynote address to make real and lasting changes in their lifestyle, leading to performance improvement and lifelong benefits. Motivational keynote speakers are among the most powerful drivers of change in the corporate culture.
Hiring a Leading Expert: The Best Motivational Speakers Are Also the Best In Their Field
A major factor in the long-term effectiveness of a keynote speaker is his authority and expertise on the subject he discusses.
You wouldn’t make lasting life changes based on the word of a leadership keynote speaker who had never run a company, nor would you pay much heed to a resilience keynote speaker who had never actually endured hardship.
For this reason, the authority of the keynote speaker is critical to capture the attention of the audience and help convince them that this speaker has things to say that can truly help them in their lives and careers.
Choosing a sought-after speaker, who is also a New York Times bestselling author, and who has personal stories from a long career in the precise field about which he is speaking–all these factors combine to create not just a good resume, but a speaker capable of captivating audiences with his knowledge and undeniable credentials.
Practical Takeaways: How A Best-Selling Author Can Motivate Even More Effectively With a Keynote Address
“Oh, I already read his book; it was pretty good, and I learned a lot, but I probably don’t need to hear his talk because I already know what he’ll say.”
How many times has this been said about a motivational speaker who is also a bestselling author?
As it turns out, however, the amazing communication skills that enabled the writing of that bestseller can be even more effective during a live keynote address.
The right keynote speaker will have a degree of charisma that will draw in the listeners in a way that a book never can. And when this inspirational speaker shares personal anecdotes, in person, with each member of that audience, something magical can happen.
This can be even more effective if the world-renowned speaker also participates in a question-and-answer session, imparting his great knowledge in a way that is personally tailored to those who need it most.
When A Television Personality Shows Their Emotional Intelligence, Peak Performance Results
When the best keynote speakers take the stage for an address, an amazing alchemy begins. The audience connects with them on a deep level and can see firsthand that this award-winning author understands their journey and has excellent insight for overcoming adversity on their quest to achieve greatness.
Top motivational speakers can inspire audiences to reach new heights in their business success, leaving a lasting impression of both the importance of the strategies outlined and the feasibility of utilizing these strategies.
With the inspiration and momentum gained as a result of listening to the keynote address, employee engagement will increase, and everyone will be talking about ideas that they can implement immediately.
By showing sympathy for the everyday struggles of the audience and by connecting with various audience demographics, the speaker can connect to their listeners in a way that would be impossible to replicate by just catching their talk from when they were a TEDx speaker.
Award-winning motivational Speakers Can Change Lives For the Better
When your employees hear the advice and research-backed insights of a truly great leadership keynote speaker, their initial excitement will inspire them to begin making changes to their day-to-day lives.
But we all know that inspiration and motivation do not always last.
The beauty of a keynote speaker at a corporate event is that all the employees will be receiving the same inspiration and motivation at the same time. After such a pivotal moment, the momentum of each employee combines to create something larger than the sum of its parts.
Maybe some employees will buy the books by this New York Times bestselling author, and form a book group to discuss more life changes.
Maybe the team-building activities that follow the address will include the introduction of new initiatives and incentives to encourage the newly inspired employees to pursue actionable strategies that will ultimately change the company culture for the better.
And as these inspiring talks begin to change how employees live their day-to-day life, and how they do their work, the changes will achieve a life of their own. Everyone will realize that their lives and work are better than they were before the keynote address, and that they don’t want to go back to how they used to do things.
Event planners have a great opportunity to expose their company to a real catalyst of lasting change. Hire a life-changing keynote speaker and find out how the whole organization can change for the better.
