There are a lot of things that go into running a profitable business. They include providing a service that will help a lot of people get what they might not otherwise get. One of the main cogs to your getting more than you put in is your employees.
If you have strong employee engagement, then your chances of success will go up. If not, you’ll have a much larger uphill climb. Would bringing in someone to speak to them give you a good return on your investment? Let’s take a closer look at what you can get:
You’ll Have More Engaged and Motivated Employees
You want to have employees who are both happy and willing to work hard for you. By bringing in corporate keynote speakers, you can help them learn the best ways to stay healthy and not miss a lot of time by being sick or burned out. They can learn actionable strategies to do just that.
You Can Have Higher Morale and Productivity
If you bring in quality corporate keynote speakers, they can then help improve the morale of your workers. They’ll listen to and be introspective about how they can improve their own health and work life. That way, they can then align themselves more with the goals of your organization.
They Might Have Better Information Retention
By bringing in a speaker, you might help high-performing teams reach even more of their potential. That’s because the people on the teams might learn something that can help them absorb and retain what they see in a much more efficient way. That’s a great business value there.
That way, you can see other things, like increased sales and revenue, more networking opportunities, and you can even learn some new strategies and insights that you can implement yourself. All of these things can help bring money to your business. That’s not all, though.
Other Things to Think About Regarding ROI
Before you go ahead and start booking anyone, you want to do some research. After all, you don’t want to be spending any extra money that you don’t have to. There could be some other areas where the money would be better put to use.
Reputation
You want to make sure that the speaker you hire has a history of being able to help corporations get their results and has proven strategies for doing just that. While it’s always a bit of a gamble, you can help tilt the odds in your favor as much as you possibly can.
These business keynote speakers can have all kinds of qualifications — they could be a bestselling author, or they could be one of the most well-known thought leaders in the industry. They might be a former managing director or a former chairman, a business strategist, a vice president, or the first blind executive in a certain industry.
Their Fee Structure
You’re going to have to weigh the pros and cons here when it comes to booking business keynote speakers. If they are in demand and are known to give great speeches that impact people, then they are going to charge more. You could find business speakers who don’t charge as much, but the question is, “Do they value what they have to say?”
That means you’re going to have to take a closer look at your budget and see what kind of fee range you’re going to be comfortable spending. Will you be able to get other business leaders to come and help?
What Do The Surveys Say?
You could have the best keynote speakers come speak to your company, but if the people who attend don’t think it was worth the time, then you’re likely wasting money. That’s why it’s important to read what is being written on the surveys.
This could be a huge learning experience for you. Those surveys could help you narrow down the type of speaker that you bring in that WILL get your audience to respond positively. So, take the feedback, even the negative one, and turn it around to your benefit.
What Kind of Performance Statistics Do You See?
Here’s one of the big ones. While the results won’t be instant, the very second your keynote speaker leaves the stage, you want to see your business trends go up. Think of what areas you want to see improvement in or consistency, and follow those.
That way, you’ll have a strong idea of whether you brought in a brilliant speaker who connected or if you would’ve been better off burning whatever money you spent. Have a timeframe — a realistic one — and track those metrics.
What’s Your Employee Retention?
This is another area that you want to look at. While it’s hard to hit 100% retention or close to it, there are always bound to be other offers within the industry, or someone might retire. If your employee engagement is high, then chances are good that they’ll stay. If your keynote speaker can say something that resonates with them, then they might want to see things through more than just leaving.
You’ll have a good idea of where you stand by tracking all of the above. While you shouldn’t try to make everyone happy, you should try to keep the best employees around. A good keynote speaker could help encourage that.
Ultimately, you’re going to need to have a clear plan about what your objectives are here. What do you want both you and your employees to take from this? Do you have ways to track the results, or are you sort of doing it haphazardly?
While the business world can be very uncertain and ultra-competitive, you want to be sure. If the answer is yes, then you can feel good about going ahead and bringing in business keynote speakers to help your bottom line.
